Brand Films
Brand Films are narrative videos that leverage the viewer’s emotions to connect them with your company’s beliefs. High-production video content that inspires viewers and aligns with your values as an organization is great for a banner and the first page of your website. Typically, this includes interviews with you, your team, and your loyal customers or clients. This narrative from your team and outside testimonials of social proof make up the “A-roll,” which drives the story. “B-roll” would be the visuals of your work in process, location, community events, products, and anything else that might be visually compelling and fit your narrative.
In the editing or “post-production process” of a brand film, we will have to leave behind a lot of great interview snippets and visuals on the cutting room floor to keep the brand film concise. We can use these “raw materials” we captured as their own organic content in social media posting and editing for many months or even years!
